Organic People Toothpaste Very Cherry. HEALTHY GUMS - Organic certified toothpaste is absolutely safe and beneficial. Xylitol helps to strengthen tooth enamel, prevents plaque build-up, and the feeling of dry mouth. , , Organic cherry oil provides a soothing and calming effect on gums. Organic acerola extract is enriched with plant compounds, whereby it saturates gums with vitamins. Active complex with silicium dioxide prevents stains formation on tooth enamel.