Certified by the International Hip Dysplasia Institute, our patented SWADDLE UP is a breakthrough swaddling solution to help your baby settle and establish a peaceful sleep routine, FROM DAY ONE. Unlike traditional swaddles which keep a baby's arms by their side or across their chest, the natural ARMS UP design of SWADDLE UP, allows your baby to safely bring their hands to their mouth for true SELF-SOOTHING which means more sleep for the whole family. , , Oh and did we mention that vs a traditional swaddle wrap it's a whole lot faster and simpler to use, especially at 3am?