Jordan's new Green Clean Kids 0-5 years toothpaste was created with children and the planet in mind! Sustainability has been in the center, of course without compromising on effect. With the environment in mind, we have carefully chosen natural ingredients that are readily biodegradable in nature and the toothpaste therefore contains ingredients from 98% natural origin. We chose to sweeten the toothpaste by using natural stevia and added a mild fruity flavour that kids love. , , We also added chamomilla extract known for its soothing and disinfecting properties. The Jordan Green Clean Kids toothpaste contains fluoride and xylitol to give your child the best protection against cavities. The toothpaste has a mild foaming agent derived from corn and has received the Nordic Swan Ecolabel as a proof for reduced environmental impact and caring for consumers' health. Green Clean toothpaste is 100% vegan and certified by the Vegan Society. The tube contains up to 50% recycled food safe plastic, originating from food containers, such as milk, water and juice bottles, that consumers have handed in for recycling.