Nothing is more precious than your baby. Our supportive and breathable ClevaFoam Baby Pillow, in pure white, has been designed to protect and support your baby's soft round head and neck while sleeping. , , Our advanced ClevaFoam technology protects the round shape of your baby's head to help prevent Flat Head Syndrome (Plagiocephaly). It is scientifically proven to reduce pressure on the back of your baby's head by 50% and to increase support by 80% (Trinity College, University of Dublin, Ireland). , , The uniquely formulated ClevaFoam with its open cell structure is 100% breathable, has significantly reduced heat retention and is remarkably light weight. For your baby's comfort and safety, it is hypo-allergenic, pH balanced, toxin and formaldehyde free. Ideal for babies with asthma and allergies.